A case for embracing Digital Media by the Health Sector
If the outbreak of Covid 19 taught us anything, it has to be the untapped potential of using Digital Media platforms, especially Social Media to spread information fast, and to a large population. Facts on the outbreak, concerns, preventive measures, what to do in case symptoms manifest and other vital information spread like wildfire even before the disease made its way to most of Africa and Uganda.
With the outbreak, governments, the health sector, and stakeholders recognized the need to use Digital Media platforms to churn out consistent, reliable and standard operating procedures that the public could follow.
This affirmed what we at Digital Literacy Initiative already knew to be true;
Further still, the broader relevance of Social Media in public health is undeniable. Using online data generated from studying data collected through Social Listening, can inform decisions made by governments and health sector. Social media hashtags, trending topics in the health sector and diseases on the watch-list can all be followed and impending impact can be nipped in the bud.
Our “Health Social Media Campaigns” program will embrace the above factors, focus on connecting the leading Digital Experts and practitioners of telemedicine with the traditional healthcare service providers so the latter can borrow a leaf.
Also, given that the 21st Century patient is not entirely clueless, practitioners in the healthcare sector have to continually learn. Working with our partners, Digital Literacy Initiative intents to use Social Media to connect them to these study opportunities, as well as relevant information for them.
Like with most of our programs, this too will identify stakeholders, bring them together for networking, sharing of information and Digital Tools that they have embraced in telemedicine and healthcare service provision.
This program is a Digital Literacy Initiative and her partners to track and fight the stigma associated with certain diseases through social media and also normalize practices like getting tested regularly.
Digital Literacy Initiative through this program, will identify role models depending on the campaign, and use them as a voice to magnify key messages of our partners, and convert online media users to convert from spectators to citizens taking action with regard to their health.
There is an increase in the number of online platforms, more notably health Apps that help users with various health conditions manage their illnesses. Unfortunately, this knowledge is left to a few who are privileged to know about the existence of such platforms. Digital Literacy Initiative, through this program, intends to bridge this gap, create more awareness through Social Media Campaigns.
When it comes to using Social Media as a tool for health campaigns, the question of acceptable rules approved by governing bodies comes into play. As a result of this, all Digital Media with regard to people’s health needs to be created with health professionals, not just Social Media Marketers, like in other sectors. Digital Literacy Initiative during their campaigns will ensure this standard is upheld.
The possibilities are endless, when it comes to Social media Campaigns for the Health Sector, and we are ready to work with our partners to achieve their goals.